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AI in CRM : From Einstein to Execution: Making AI Core to CRM Strategy

“The companies winning with AI aren’t just deploying tools. They’re redesigning org charts.” For years, AI in CRM has been a marketing buzzword — demos filled with predictive scoring, chatbot handoffs, and next-best-action banners. But in 2025, we’re finally seeing the shift from pilots to processes. The rise of Salesforce Einstein GPT, Data Cloud, and industry-tailored […]

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Scaling Salesforce Architecture for Compliance-Heavy Enterprises

For enterprises in highly regulated sectors like banking, insurance, healthcare, and government, scaling Salesforce is not just about adding more users or features. It’s about finding the sweet spot between business growth and regulatory compliance. Unlike young startups that can move fast and experiment, compliance-heavy organizations need to tread carefully, making sure every architectural choice […]